With the rise in the popularity of video, a new form of content consumption called live stream commerce emerged. These consumed contents take the form of videos and live broadcasts, in which content producers typically promote or compare products. According to a 2022 survey, 74% of gen y watch these types of videos before making a purchase. Based on this information, we will provide information about the popular live streaming trading in this blog article.
What is Live Stream Commerce?
Essentially, live commerce is a merger of live broadcasting and e-commerce. Live video marketing involves interacting with customers in real-time while selling products online. In other words, consumers are simultaneously watching live streaming videos and making purchases in an online store. The fun factor of these videos goes up a notch with comments and chat.
Live streaming trading first emerged as a trend in China. Later, other countries began to follow suit. Today, one of the most popular forms of online social interaction is live streaming. Twitch, the popular live streaming platform, receives an average of 30 million daily visitors, according to Finstock. As a result, as brands focused on selling online, they needed to stay current and turned to live streaming trading.
Live Stream Commerce And Its Benefits
1-Live commerce accelerates sales
Live trading strategies enable faster sales by showing products to thousands of viewers within minutes.
2-Live commerce encourages instant buying
When people attend a special event, they may be more inclined to buy and may be afraid of missing out on great offers for a limited time.
3-Better interaction with live commerce
Video content has higher engagement than other types of content. People are two times more likely to share videos with their friends than static ads.
4-Live trading creates brand awareness
When consumers see the face behind your brand or the content creators using your products, they will begin to recognize your brand more.
Despite the easing of the pandemic and the return to normalcy, online shopping will continue to dominate. Despite an increase in the number of visitors to physical stores, most purchases are still made online.
In today's digital world, keeping up with changing and developing trends can be difficult. As ddip, we invite you to work with us to overcome these challenges, as we have done for many leading brands such as Tadım. With our expertise in digital and creative fields, we will be delighted to work with you in accordance with your requirements.
